Smart
Creative.
Building brands through strategic design, web, identity and advertising.
Education
29 years of award-winning experience helping colleges build stronger brands for admissions, alumni relations and fundraising.
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Arts and Culture
We’ve created design programs for many of the world’s leading arts organizations such as Lincoln Center, New York City Ballet and Alvin Ailey.
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Healthcare
Digital and traditional campaigns that help your story stand out in a crowded, competitive industry.
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Community
We’re passionate about local causes and the power of creativity to make your message more powerful.
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What We Do
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Strategy
Abe Lincoln said if you have three hours to cut down a tree, spend two hours sharpening your saw. We believe him.
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Design
Design programs that communicate your mission, strengths and culture.
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Web
Simple. Easy-to-use. Responsive. We create user experiences that build engagement.
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Identity
Sophisticated design thinking and years of experience in building design identities.
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Advertising
From digital campaigns that build web traffic to brand campaigns that change perceptions. We create impact.
What's New
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The Power of a Great Theater Poster
Feb 9,2018Every year around this time theaters begin to work on promoting their next season. You’ve just been handed a list of plays and somehow you have to get a brochure out within a couple months…. More
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Oberlander honored as a Top 10 Higher Ed Agency
Sep 28,2016Oberlander Group is honored to be chosen by Outbrain for their list of Top 10 Higher Ed Agencies that get content marketing! We have a long history with higher education clients such as Rensselaer, Williams… More
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Troy celebrates 200 years
Sep 21,2016The City of Troy, NY is celebrating its 200th year and Oberlander Group is delighted to be involved. We’ve designed Troy200 branding for web, social media, advertisements, and a series of posters to promote the… More
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Looking forward while looking back
Aug 29,2016by Karen Paul, Senior Design Manager This summer I celebrate 25 years of working with Oberlander Group. This is quite a milestone and I’ve been reflecting on where I (we) have been and what the… More